About Amoretti/LAB

Amoretti/Lab is a design house

It started with a dream born in Italy more than two decades ago by a visionary man Andrea Amoretti, with the desire to create beauty. The story of a singular obsession, an enduring passion, a family tradition, this is the story of Amoretti where tradition inspires innovation and a visionary style shapes the future. Since its foundation year in 1930, Pininfarina has designed some of the most iconic cars with their elegant design that has made the history of automotive.